Elevated Audience · Growth Plan Builder
Follows the Goals slide, question for question. Fill it in as they answer and the math builds itself, so the plan comes out of their numbers rather than arriving with you.
Fill in Current State, a target, and their monthly spend.
Fill in Current State, a target, and their monthly spend.
The verdict compares what the goal costs against the marketing budget their own revenue supports.
| Year | Revenue | Extra leads / mo | Of which paid | Media / mo | % of revenue | Verdict |
|---|
Budget envelope follows the Marketing Budget Calculator: a standard budget is 5% of monthly revenue, an aggressive one 8 to 12%. Each year assumes an even climb toward the target, and is judged against that year's own revenue rather than today's, because the budget a business can carry grows with it. The final row is the run rate they hold once they arrive, which is the same number whichever horizon they pick. A longer horizon only buys more time to build up to it.
Same goal, different inputs. Improving what happens after the lead arrives is almost always cheaper than buying more leads.
Move a slider to see what it does to the requirement.
Context for the conversation, not a number to impose. Edit any of these as the book grows and it updates for the whole team.
Blended across every marketing channel, media spend only. Blended cost per lead falls as owned channels mature, so a long-standing account reads far lower than a prospect starting cold. The spread is wide on purpose.